Build brand awareness
Position your name and your work in the rooms you want to be known in.
House of Soares · IV. Muse Method
The skill that changed every business I own.
Digital marketing became the foundation that allowed me to grow brands, attract clients, create opportunities, build authority, and create greater impact across every business I own.
I. What Is Muse Method?
People can't buy what they don't know exists.
Muse Method was born from a simple realization: no matter how great your product, service, or expertise may be, people cannot buy what they do not know exists.
When I began studying digital marketing, I wasn't trying to become a marketer. I was trying to grow my businesses. What started as a desire to understand branding, content, social media, visibility, and online growth became one of the most valuable skill sets I've ever learned.
Today, I apply these principles across every business I own — from travel and interior design to private capital and personal branding.
II. Why Digital Marketing Matters
The challenge is rarely the work. It's visibility.
When combined with a strong business foundation, digital marketing becomes one of the most powerful growth tools available.
Generate qualified leads
Attract the right clients, partners, and opportunities — not just attention.
Establish authority
Become the trusted voice in your category through clear, consistent content.
Create trust at scale
Let your message do the work of a hundred introductions.
Expand beyond local
Reach people across cities, industries, and time zones.
Build relationships
Strengthen the connection between your brand and the people it serves.
Create systems for growth
Replace daily hustle with workflows that compound over time.
Unlock new opportunities
Partnerships, speaking, collaborations, and ventures that find you first.
III. How I Use Digital Marketing Today
One method. Four houses.
IVMuse
Method
Method
Content · SEO · Storytelling
OdysseySoul Travel
Visual Storytelling · Brand
Meraki Interior Design
Communication · Education
RAW Capital Fund
Authority · Authenticity
Personal Brand
Content · SEO · Storytelling
OdysseySoul Travel
Using content, SEO, social media, storytelling, and relationship marketing to inspire travel and connect clients with meaningful experiences.
Visual Storytelling · Brand
Meraki Interior Design
Building authority through visual storytelling, branding, strategic positioning, and design-focused marketing.
Communication · Education
RAW Capital Fund
Creating investor confidence through communication, branding, educational content, and exceptional investor experience.
Authority · Authenticity
Personal Brand
Sharing expertise, building trust, creating opportunities, and connecting with people through authentic content and education.
OdysseySoul Travel
Using content, SEO, social media, storytelling, and relationship marketing to inspire travel and connect clients with meaningful experiences.
Meraki Interior Design
Building authority through visual storytelling, branding, strategic positioning, and design-focused marketing.
RAW Capital Fund
Creating investor confidence through communication, branding, educational content, and exceptional investor experience.
Personal Brand
Sharing expertise, building trust, creating opportunities, and connecting with people through authentic content and education.
IV. What I Help People Build
Six skills. One modern playbook.
Digital Marketing
Learn the strategies behind modern business growth.
Content Strategy
Create content that attracts the right audience.
Personal Branding
Build trust, authority, and visibility.
AI & Automation
Leverage technology to save time and increase productivity.
Digital Products
Create scalable assets and resources.
Business Systems
Build foundations that support long-term growth.
V. The Muse Method Framework
Four stages. One direction.
1
Clarity
Identify your message, audience, and goals.
2
Content
Create valuable content that builds trust and authority.
3
Systems
Implement workflows, automation, and digital infrastructure.
4
Growth
Scale intentionally through strategy and consistency.
VI. My Journey
Marketing isn't a department. It's the bridge.
For years, I built businesses in travel, interior design, and real estate. As they grew, I realized marketing wasn't just a function of a business — it was the bridge between great ideas and the people they were meant to serve.
I invested in learning digital marketing, branding, content creation, and online business systems. The more I learned, the more I realized these skills could transform virtually any business.
Today, I use those same strategies across multiple brands and share what I've learned through Muse Method.
VII. Topics I Teach
A modern curriculum.
Digital Marketing
The foundations of modern marketing — positioning, funnels, and the channels that compound visibility into revenue over time.
Personal Branding
How to build an authentic, recognizable brand around your voice, values, and expertise so the right audience finds and trusts you.
Content Creation
Frameworks for creating content that educates, converts, and scales — from ideation and storytelling to publishing rhythms.
AI Tools
Practical ways to integrate AI into your workflow to write, design, plan, and produce more in less time without losing your voice.
Social Media Strategy
Platform-specific strategies for Instagram, TikTok, Pinterest, and LinkedIn that build community and convert followers into clients.
Lead Generation
Systems to attract qualified leads on autopilot — opt-ins, lead magnets, landing pages, and the funnels that nurture them.
Email Marketing
Building a list that actually converts: welcome sequences, weekly newsletters, segmentation, and sales campaigns that feel personal.
Business Growth
The strategic side of scaling — offers, pricing, partnerships, and the operational decisions that move revenue forward.
Digital Products
How to design, package, and sell digital products — templates, courses, guides, memberships — that create scalable income.
SEO Fundamentals
Search-engine basics every modern entrepreneur needs: keywords, structure, on-page optimization, and content that ranks.
Automation
Workflows, integrations, and digital infrastructure that free up your time so your business runs even when you're not online.
Entrepreneur Mindset
The inner work behind sustainable success — discipline, decision-making, identity, and the rhythms that protect your energy.
VIII. Resources & Training
Education is the highest-return investment.
A curated space for the tools, trainings, courses, digital products, and resources that have helped me grow businesses and develop modern marketing skills.
01
Recommended Programs
Trusted programs that have shaped how I build, market, and lead.
Visit Stan Store02
Digital Products
Templates, frameworks, and assets to accelerate your work.
03
Courses
In-depth learning paths across branding, content, and strategy.
04
Guides
Practical playbooks for visibility, storytelling, and growth.
05
Workshops
Focused sessions designed to compress months into hours.
06
Marketing Resources
Tools and references for the modern entrepreneur.
IX. Tools I Use
The modern stack.
ChatGPT
AI writing, research, brainstorming, and content creation to speed up ideation and execution.
Canva
Graphic design, social media templates, branding materials, and visual content creation.
Kajabi
Online courses, digital products, memberships, and coaching program hosting and delivery.
Systeme.io
Sales funnels, email marketing automation, landing pages, and course hosting.
CapCut
Video editing for reels, TikTok, and short-form social media content.
Later
Social media scheduling, content planning, and analytics across platforms.
Community building, visual storytelling, and brand visibility through reels and stories.
Content discovery, SEO traffic generation, and visual search marketing.
Google Workspace
Email, documents, collaboration, and business organization infrastructure.
Email Marketing Platforms
List building, automated sequences, newsletters, and sales campaigns.
X. My Philosophy
"I don't believe digital marketing is about going viral. I believe it's about becoming visible.
Marketing should build trust, not pressure. Technology should create freedom, not overwhelm. Growth should be intentional, sustainable, and aligned with your purpose.
— Jeralin Soares
Ready To Build?
Build a stronger digital presence.
Whether you're growing a business, building a brand, launching a product, or exploring new opportunities online, the right strategies can create lasting momentum.